In-Mould Labeling example

 Quality and functionality from ice-cream pack

The high quality, user-friendliness and eye-catching decoration of the sleek EasySnacking pot from RPC Superfos are key factors in its selection for a new range of ice-creams from Russian manufacturer Taice.

Thanks to In-Mould Labelling, it is possible to show the texture of the ice cream in razor-sharp photo quality on the packaging. Taice made the vital packaging decision in collaboration with Denis Komarov, the company representative at UnipakCentr.

In addition, the integral spoon of the handy EasySnacking pot is a key feature for Taice. The spoon is neatly separated from the ice cream, and easy to grasp under a tear-off label in the lid.

“People who have enjoyed the Taice ice-cream from the EasySnacking pot tell us that they like it very much”, “We do get a lot of positive feedback in respect of the packaging solution,” concludes Denis Komarov.

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